DAA Car Parking

Case Study • UX/UI • B2c • APP

Sept 2018 - Nov 2019

Project overview

To investigate, re-imagine and improve the Dublin airport car-parking experience.

Team of 2 UX Designers and Product manager

Tools

Design Thinking model

Personas

Field Observations

User interviews and Personas

Assumption Mapping and Business Canvas Model

Sketch

Roles and Responsibilities

UX research on the whole parking experience and covering all major user flows and touch points. This is a case study based project based on a live situation. Purely focused on end user and the over all service experience. The expected deliverable is supposed to be a service be it digital or something tangible.

The team was given strict timeline with clear deliverables. Some of the data from the study could not be shown here on public domain for NDA purposes.

Objective

“How to delight existing visitors/customers
and expand the market to reach new user groups currently not targeted or new profitable services or offerings ?” 

Empathy & Define

Ideation

Prototype